Digital Marketing Manager/Lead, Worcester, £Depends on experience.

This successful company is one of the leaders within their field. They are now looking to further increase their online presence and as such are seeking to appoint an experienced all round Senior Digital Marketer who can take ownership of the company’s entire marketing development.

The successful Marketer will be entrusted to create/shape the digital vision and direction of the company; this is an important position as their online future development will be in your hands.

Working closely with Senior Management the role will initially be emphasising on leading their digital expansion by planning and executing all digital marketing channels and strategies. Devising and implementing content building strategies (both video and written) with a focus on SEO optimation, to improve the company’s search and social presence. You will also manage, optimise and build the existing Magento e-comm platform, and new channel campaigns.

Key Responsibilities:
• Developing, executing, optimising and reporting on an acquisition strategy and campaigns, which will; increase traffic to the company’s site and convert it into greater profitable sales; recruit new customers; and manage, enhance online reputation.
• Content Marketing – Develop a content strategy which you will build written and video content for, creating fresh engaging content which will publish both on the website and other digital channels to drive traffic to the site, increase authority as experts within the field and improve search and social presence.
• PPC – Creating effective and targeted ad campaigns to penetrate the market and improve ROI.
• SEO – Ensure SEO best practice and effective roadmaps are adhered to; conducting keyword and competitor research to identify new opportunities; developing fresh engaging meta data strategies; devising and overseeing SEO technical changes; monitoring, auditing and health checking website; making continuous improvements to digital strategy moving forward.
• Social Media – Develop, run and increase penetration through social media strategies to grow organic and paid social presence. Particularly generating and managing UGC strategies, to generate high quality social content that can be reposted and reused on the website as social proof and increase Customer Perceived Value of brand and products. Engaging with the community, direct messages and other building/interior communities to grow social presence.
• E-comm Management – Managing and improving Magento platform particularly the CMS, catalogue and blog. Launching and project managing website improvements and developments with 3rd party web developers to improve SEO, UX, conversion rates, customer retention.
• Remarketing – Maximise customer value and return on investment from marketing campaigns by automation and effective targeting, retargeting and segmentation of customers for further email marketing and website promotions.
• Data – strong data experience and technical know-how will be required for this role. You will need to maintain, develop and implement measuring, tracking and reporting tools to analyse site performance, to demonstrate site success and ROI, recognise patterns and synergies in and between campaigns. Ensuring data is correct and consistent.
• Current Google Tag Manager set up may be overhauled, which you would be integral to.
• Integration of data between different systems via API will be a future project. This will likely require management of 3rd parties to achieve.
• Reviews – Managing review request campaigns and responding to customer reviews, both positive and negative. Engaging with 3rd party review platforms.
• Promote and increase digital know how with other members of staff for the company to move forward as a whole.
• Print elements may be involved in the future – brochures etc.

Requirements:
• You will need to be a content and SEO expert with the skills and experience to create and execute a campaign strategy, and a track record in delivering tangible results.
• Digital Marketing background.
• The company website is Magento, so working knowledge of this platform and extensions is essential.
• Strong user of Adobe apps, particularly Premier Pro, Photoshop, Illustrator
• Advanced user of Google apps – esp. GA4, Tag Manager, Search Console, Merchant Centre, Ads, Business, YouTube.
• Advanced knowledge of Social channels, particularly Meta and Tiktok
• Strong knowledge of Canva.
• Strong knowledge of current SEO best practices and strategies.
• Experience with SEO tools (e.g. Screaming Frog, Moz, SEM rush, Ahrefs).
• Strong knowledge of PPC, social media campaigns and ability to work on campaigns simultaneously with an e-commerce website.
• Experience of implementing effective link development techniques and strategies
• A high level of computer literacy and knowledge.
• Strong ability to self-manage
• Knowledge of HTML + CSS code languages
• Excellent presentation, communication and written skills essential.
• Ideally holding a Degree in Marketing or IT degree.
• Full, clean driving license and transportation.
To apply for this opportunity, you must be living in the United Kingdom with full leave to remain as sponsorship is not available now or in the future.